Those who are thinking of starting a server and hosting reselling company, or those who are looking to improve what their current company offers, should consider white labeling. A number of different vendors today are offering up dedicated servers and allowing users to take the white label approach when they are reselling. Let’s look at some of the best options on the market and why working with white label is a good idea for your business.
Benefits of Using White Labeled Servers
Why should you use vendors who are offering white label dedicated servers? One of the most important reasons to consider a white labeled option is because you will get to grow your own branding, even though you are using the services and equipment from another vendor. White labeling allows you to put your logo, image, and marketing materials forward and to act as the provider of the aforementioned services. This helps to boost awareness of your brand rather than the vendor, and that is something that most people want for their companies. It also makes it easier for you to project an image of your company that’s larger and grander than it might really be at this time.
The reseller company is responsible for the customer support and the overall customer experience. It’s important to make sure that you have the staff in place to handle this. In some cases, the vendors whose services you are using may actually have their own customer service, which you can also white label and use as your own. They can actually answer the phone as your company when they are providing support.
The vendors who are offering these white label dedicated servers are reaping the rewards as well. They only have to provide the service, and they can keep their own marketing costs down. The companies that purchase their dedicated servers are doing the majority of the marketing work, and the vendors are still able to reap the rewards.
One of the vendors you will want to consider is Interserver.net. They offer white labeling for all of their products, and they also happen to offer a number of perks to resellers. When you are reselling their services, you also get control of the customer service. They are able to provide you with an automated IT infrastructure platform, and they even offer marketing support.
Another option you might want to consider when you are trying to act as a reseller is LiquidWeb. The company has a number of different plans available, and they offer a 100% white label hosting platform. You are able to use your logo and marketing materials while Liquidweb stays completely behind the scenes.
One of the most well known names in the hosting business right now is probably HostGator. They have a number of different types of services, including reseller hosting and dedicated servers. They do offer white labeling for their reseller, VPS, and dedicated server customers, making it possible to utilize your own branding and marketing for the business.
When choosing a vendor for white label dedicated servers, always make sure you look into the fine print so you can be sure of their policies. Be certain that the contract truly allows you to label the servers and services as your own.