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The Information of Cloud Pt. 3: Who To Trust?

Posted by QuoteColo on May 14, 2014 - Updated on May 08, 2014

the information of cloud

In “The Information of Cloud Pt. 2: Who to Trust?” we ended with a question:

With a level playing field, how should consumers know what VPS Cloud solutions content on Twitter to trust and which to pass by?

It’s a good question. More than ever, Twitter is becoming one of two things:

–         A social network of personal correspondence between friends, family and random strangers

–         A social network of sponsored and unsponsored content

Removing the first variable from the equation, Twitter is nothing more than a content generation platform designed to favor those with solid text, image, video or audio content in the form of higher shares, retweets and favorites all riding the wave to virality. The beauty of Twitter content is found in its democracy.

For VPS Cloud providers like RackSpace, Linode or, the majority of that content comes in the form of blog posts, infographics, videos and sales. As most brands do not want to be known as the Cloud hosting provider who only hard sells on Twitter, brands do their best to provide the market with relevant, interesting, informative and sharable content. Another way of saying this: brands want to be cool and nothing is less cool than a hard sell. As such, social media networks force brands to produce cool content which consumers in turn share, retweets and favorite as a social form of trust building.

The fear of not being cool chides Cloud hosting providers into producing stellar content.

Side Note: we know, this all sounds like high school all over again.

This said, one of the best things about searching Twitter for “Linux Cloud” is that content reflecting the search query is posted by not only providers but by clients, media and review sites. For the consumer searching to find the “best Windows VPS solution” Twitter provides that consumer with real time customer reviews, extensive service critiques, notes on the varying levels of service provider support and price per solution breakdowns.

Acting as a social media WebHostingTalk, Twitter allows consumers to view a better lay of the land when it comes to providers and managed service hosting companies. By sifting through various content, reviews and content designed to inform, Twitter holds with it the power to influence the purchasing habits of clients looking for Cloud hosting services.

This said: is Twitter enough to sway the purchasing decisions of a consumer? More importantly, should Twitter serve the Cloud hosting marketplace as a determining factor into how consumers spend their money? While we here at believe Twitter wields the power of great influence, we also know between sponsored tweets, sales content, client reviews and company swayed content, Twitter VPS Cloud hosting content can prove confusing.

The Cloud, Possibilities and Twitter

This part of the conversation can end in one of two ways. Either you can come away believing Twitter and social media holds with it the power to advance the capabilities of Cloud tech and the marketplace understanding of those technologies or you can come away believing Twitter and social media holds with it the power to generate a white noise chamber in which all relevant Cloud hosting tech information is lost on consumers and providers due to extreme saturation.

For this part of the conversation let’s remove sales content, branded content and sponsored posts from the equation to focus solely on information based content.

By its very nature, the Cloud is still in its infancy. Due to how young the technology is, the possibilities of what the Cloud and Cloud hosting companies can do is near limitless. From moving the market to SSD based hosting, to creating containers to limit virtualization needs, to the growth of the Internet of Things based on Cloud infrastructure, the possibilities of Cloud tech are seemingly endless. In this vein, Twitter serves the marketplace as an educator, an amplifier of content, a diversification of content and a dreamer of what could be.

But, as mentioned, is the possibility of Cloud tech married with the content democratization of Twitter a powerful market education tool or is it a white noise generator of over saturation?

We answer that question in “The Information of Cloud Pt. 4: Who To Trust?”

Categories: Cloud

What Do You Think?