Many companies that utilize email as a major part of their marketing strategy have found that, by using a dedicated server for emails, it can help them to boost the effectiveness of their campaign, and that it can make it far easier to manage. This is true of companies of all different sizes as well – even individuals who want to launch a large email marketing campaign.
Using Your Server
Email marketing is still a very viable form of communication for reaching new and old customers alike, but it is important to go about the marketing process the right way. Some companies choose to put their fate in the hands of other businesses that will then send out their emails for them. While this is a viable option for some businesses, using a dedicated server could be a better choice.
With a dedicated server, you will be able to have far more control over what happens on the server. You have all of the resources at your disposal, and this becomes especially important when you have a large list of contacts who will receive your emails. Those who have tens of thousands of customers who receive regular emails as part of a marketing campaign will need to have the full resources of a dedicated server.
Companies that have several different campaigns going at the same time, such as certain emails for prospective customers, emails for lapsed customers, and emails for loyal customers can create a server capable of handling the various requirements for your company.
Ideally, the system will make it easy to create a variety of emails and set up a method of delivering those messages to the appropriate customers at a predetermined time. This should cut down on the amount of work and worry that you and your team have to put into the campaign.
What Does the System Need?
The system should have a relatively simple user interface that gives you control over the creation of the emails, and it should integrate with any other systems and databases you use. It should make it possible to create personalized emails for your customers as well.
Those who use shared servers may sometimes find that the system does not work as smoothly as they’d like. Since the system is yours and yours alone, it means you should not have any troubles when it comes to sending out the emails on time. Many of the servers should be able to handle sending tens of thousands, and even hundreds of thousands of emails per hour. This should be more than enough for most companies today regardless of their size.
Should You Choose an In House Server or Get Some Help?
Some companies may want to consider having dedicated servers for their email marketing in house so they have control over them, and this could work in some cases. Others may want virtual servers, which is becoming more popular today thanks to the cloud. Still others will look for third-party options to help them get a server set up for their email system.
Having a fully managed dedicated server is often the best option. You can choose high quality companies that will be able to provide you with scalable and secure servers, and then they will take care of the actual management of the server so you do not have to worry. Most find this to be the best and simplest option for getting started with a dedicated server for email marketing.